THE SP1NSTER™
52% OF AMERICAN WOMEN ARE SINGLE AND HAVE THE CAPITAL TO BACK IT UP.
As we approach the year 2030, a significant demographic shift is unfolding, an estimated 78 million single women will be single - this includes 45% of millennial and gen-z women. This demographic shift represents a tidal wave of change, fostering a future where single women not only thrive but also play pivotal roles that expand every facet of life from the economy to the culture at large. The surge in the number of single women by 2030 is expected to contribute significantly to economic growth.
As more women pursue higher education and enter the workforce, there will be an increase in skilled professionals and entrepreneurs. This influx of purposefully independent women is poised to drive innovation, enhance productivity, and diversify industries. The growing number of single women is reshaping societal norms and challenging traditional expectation by breaking stereotypes that a woman is defined not by her own successes but her relationship and parental status.
For single women, the future holds a promise of enhanced well-being and personal fulfillment through allegiance to herself instead of patriarchal standards.
INTENT1ON
WHERE S1NGLE IS CELEBRATED!
The SP1NSTER™, fact tank and lifestyle brand that informs the public about the issues, attitudes and trends related to the over 120M single women in the US and our $15T spending power.
Single women are pushing back against the long standing narratives that suggest life lived solo is an admonishment or someone to be pitied. Being single is an incredible time in life that shouldn’t be overshadowed by the quest for partnership but a time for adventure, enjoyment, self discovery. Statistics show women are increasingly and deliberately single - more so they are happy. In the past 18 years, there has been a 20% decrease in marriage in the US. Many women have moved away from pursuing marriage, instead making themselves the priority. 61% of single women say they are, “happy being single.”
Lauren Nap1er
is a beauty, wellness and lifestyle expert with nearly two decades in the beauty industry AND FOUNDER OF THE SP1NSTER™
Lauren Napier’s makeup works have been seen on billboards, award shows, the world’s most iconic publications, movies and television series. Napier’s career includes working with some of the world’s most influential people in entertainment, politics, sports and music including a Bond, a Beatle, an American president, feminist icons and 4 EGOT winners. Napier pioneered the prestige skincare space as a self funded Black, female founder launching her eponymous skincare brand. LAUREN NAPIER BEAUTY retailed in 22 countries and in exclusive retailers; Net-A-Porter, Colette Paris, Harvey Nichols, Selfridges, Revolve, Mecca Australia and more.
In 2021, Lauren Napier authored a pandemic inspired, lifestyle book titled D1NNER™ for One, a collection of meals, desserts and cocktails portioned for those delighting in solo dining. D1NNER™ for One is a 3 time best seller.
In 2024, Napier launched The SP1NSTER™. The SP1NSTER™ explores outlooks for single women in the coming decade. Through genuine storytelling, insightful content, and data backed research. The SP1NSTER™ seeks to redefine societal perceptions by amplifying the behaviors, desires and pursuits of the +100M single, divorced and widowed women, contributing mightily to the US workforce, economy, politics and culture.
GET 1N TOUCH!
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The SP1NSTER™ explores outlooks for single women in the coming decade.
By the year 2030, the statistical projection that over 45% of women in America will be single, and SP1NSTER™ aims to be the forefront platform that not only recognizes but celebrates this societal shift.
Through data and content The SP1NSTER™ seeks to redefine societal perceptions about contemporary, single women.
SP1NSTER™ is not just a brand; it's a movement dedicated to amplifying the voices and stories of single women, contributing to a more inclusive and empowered future for all.
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Single women are estimated to have a +$5-10T spending power and are expected to control the majority of what is being called the "greatest transfer of wealth in history."
Example: Despite the pay gap, single women own more homes than single men in the United States.
There is a mammoth opportunity to service this demo with far reaching advantages.
We stand at the forefront of a cultural shift that is reshaping the landscape of media, lifestyle, and consumer behavior. With projections indicating that over 45% of women in America will be single by 2030, The SP1NSTER™ presents a golden opportunity to position your brand at the heart of this transformative narrative.
In an era where authenticity and inclusivity are paramount, The SP1NSTER™ provides a strategic gateway for your brand to be a trailblazer in this evolving landscape—partner with The SP1NSTER™ and together, let's redefine the future of connection, empowerment, and cultural influence.
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Partnering with SP1NSTER™ is not merely a collaboration; it's an investment in the future of your business. As the premier media and lifestyle brand dedicated to celebrating and empowering single women in the United States, The SP1NSTER™ offers a unique opportunity to elevate your brand visibility, amplify awareness, and enhance profitability. Our rapidly growing community represents a demographic shift that cannot be ignored—by 2030, over 45% of women in America will be single. By aligning your brand with The SP1NSTER™, you tap into a powerful narrative that resonates with a diverse and influential audience.
Benefit from our authentic storytelling, engaging content, and commitment to inclusivity to connect with consumers on a deeper level. As a partner, you gain access to a community that values authenticity, celebrates individuality, and seeks products and services that align with their lifestyle. The SP1NSTER™ offers a platform for strategic collaboration, ensuring that your brand becomes an integral part of a movement that is reshaping societal norms.
More than an opportunity; it's a strategic investment in a thriving community that is shaping the future of consumer trends and preferences. Together, we can create a narrative that not only resonates but drive meaningful connections, fostering a mutually beneficial relationship that extends beyond the conventional boundaries of marketing. The SP1NSTER™—where collaboration meets cultural impact.
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INFO @ LAURENNAPIER . COM
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Sources and cites available upon request.