Plant Parenthood: choosing plants over babies or pets

 
various women with indoor plants

In the midst of a global pandemic, a new trend has taken root and flourished in the homes of single, childless, and petless individuals—plant parenthood. If you've found yourself acquiring more houseplants over the past year, you're not alone. More than 70% of single women have embraced plant parenthood.

“Plant parenthood," capturing the essence of a trend that has gripped the nation. If "pets are the new kids, plants are the new pets." This sentiment was particularly strong among single individuals, with 35% considering owning a houseplant an attractive quality. Interestingly, one-third of married people expressed that having a houseplant helps them bide their time before starting a family.

“pets are the new kids, plants are the new pets”

“PlantParenthood” is a term coined by millennials. The term defines the care and nurturing of houseplants in leu of parenting people or pets —an activity that turns out to be more than just a passing trend.

Why Plant Parenting? In short as women postpone traditional life choices, indoor gardening has become a quiet, visually pleasing and fulfilling alternative. Growing plants is beneficial for mental health. The act of cultivating greenery indoors offers relaxation, soothing comfort, and a break from the constant connectivity of technology. Unlike little people or pets, you can leave your plants unattended for your week long vacation!

I love plants because they’re quiet, beautiful and can leave them for 10 days while I go on holiday to spain!

While pets have traditionally been cherished companions 60% of those over 40 believe "pets are the new kids, and plants are the new pets." The pandemic likely played a role in this surge of plant adoption, with two in three young Americans becoming proud "plant parents" during the 2020 lockdown.

Health and wellness have become central themes driving the desire to seek ways to create healthier living spaces. Air-purifying qualities and mood-boosting effects, align perfectly with this the desire for holistic well-being encouraging plant parents to turn their living spaces into green sanctuaries, where the soothing presence of plants can enhance their mental and physical health.

Recognizing the importance of mental health management, they have adopted creative strategies to cultivate serene environments. One of the latest trends among Gen Z is incorporating houseplants into their rooms or placing them strategically on coffee tables. This simple yet effective practice reflects a commitment to nurturing mental well-being through nature.

The idea of owning a houseplant is likened to having a pet, offering companionship and a sense of responsibility. Nurturing a living entity, even if it's a plant, brings joy and fulfillment. This trend mirrors the shift in perceptions of what constitutes a companion, with houseplants becoming cherished members of households across the nation.

In the US, a significant number of houseplant enthusiasts are single women.This highlights the strong connection between women and the houseplant movement, showcasing outsized influence in a culture of green living.

The allure of houseplants has transcended mere aesthetics, plant owners spend at least $74 annually on cultivating their indoor green sanctuaries. This financial commitment reflects the growing importance individuals place on nurturing their plant companions. This financial investment goes beyond the initial purchase of plants, encompassing ongoing care, accessories, and gardening tools. Millennials, in particular, view this spending as an essential part of their green lifestyle, recognizing the long-term benefits of a healthier and more balanced living space.

Since 2020, the global indoor plants market has witnessed significant growth, with a reported market size of $16.2 billion in 2022.

This surge in adoption reflects a broader trend of seeking solace and connection with nature amid challenging times. Since 2020, the global indoor plants market has witnessed significant growth, with a reported market size of $16.2 billion in 2022. Projections estimate that the market will reach $30.4 billion by 2032 Indoor plants, cultivated for decorative purposes, have become integral to the concept of green living, contributing to the market's expansion.

As the financial investment in houseplants continues to rise, it's evident that spinsters aren’t just purchasing plants; the girls are investing in a lifestyle centered around wellness, balance, and the beauty of greenery. In a world where greenery is becoming the new symbol of companionship and care, the rise of plant parenthood is more than a trend, it’s a lifestlye. Whether you're a seasoned plant parent or considering joining the leafy ranks, embracing this trend can bring a breath of fresh air, both literally and figuratively, into your home. Let your indoor garden flourish, and become a part of the growing community of plant parents shaping the future of domestic bliss.

 
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