THE POWER LIP

The journey of red lipstick through history is a tale of transformation, rebellion, and empowerment. From the Sumerian queen Pu-Abi to contemporary activists like Marlén Chow, red lips have transcended time and societal norms, becoming a symbol of pride and defiance. This iconic cosmetic has weathered periods of condemnation, association with demonic femininity, and even legislative restrictions, only to emerge stronger and more meaningful in the hands of women who sought to reclaim their identity.

In ancient times, red lipstick symbolized social prestige and adorned the lips of influential figures like Cleopatra and the rulers of the Roman Empire. It was a genderless gesture, a mark of distinction for both men and women. However, during the Middle Ages, the church associated the color red with the devil, leading to the condemnation of red lipstick and its wearers. In this era, women had to limit themselves to softer shades to maintain societal purity.

The revival of red lipstick's reputation came with Queen Elizabeth I of England, who proudly wore it in public and private, attributing magical powers to the cosmetic. However, the puritanical views of Queen Victoria and subsequent laws in 1770 attempted to brand it as vulgar and disrespectful. Its rebellious spirit emerged again during World War II when women, in defiance of Hitler's disapproval, donned red lipstick as a symbol of rebellion and patriotism.

During World War II, the "lipstick effect" gained prominence, describing the increased sales of cosmetics during times of economic crisis. Red lipstick became a morale booster for women on the home front, and its mandatory use in the U.S. Army reflected its symbolic importance. Brands like Helena Rubinstein, Cyclax, and Elizabeth Arden created iconic shades associated with the wartime spirit, emphasizing patriotism and resilience.

After the war, red lipstick continued its ascent, becoming a favorite of icons like Marilyn Monroe, Dorothy Dandridge and political figures such as Margaret Thatcher and Alexandria Ocasio Cortez. In more recent times, activists like Marlén Chow, who confronted dictatorship with vermilion lips, have added a new dimension to the symbolism of red lipstick, making it a tool of protest and a cry for justice.

Today, red lipstick stands as a universal symbol of pride, rebellion, and emancipation. Its appeal is not limited to any specific gender or community, resonating with individuals across the LGBTQIA+ spectrum and anyone seeking to assert their identity. The "lipstick effect" still holds true, as red lipstick sales surge during times of economic uncertainty, offering a small yet powerful gesture of self-care and confidence.

In a world where societal expectations and norms continue to evolve, red lipstick remains a timeless expression of individuality and strength. Whether worn as a fashion statement, an act of defiance, or a source of self-confidence, the allure of red lips continues to captivate and empower, proving that this cosmetic has transcended mere beauty to become a potent symbol of resilience and identity.